Experienced with all stages of
the development.
Overview
Hotel Begonias, located at Bukavu South Kivu, DRC is a new, modern, and business-class hotel focused on providing accommodation with a clean and modern character that is attractive to business visitors to the area. The hotel rooms are featured with modern furniture, high-end technology and modern accessories.
Introducing Begonias: A modern hotel in town
Hotel Begonias was founded by Pierre LUMBI. While Pierre LUMBI has been in the hotel industry for some time, it was in August 16th 2016 that he decided to launch Hotel Begonias. Specifically, during this time, Mr. Pierre took a business trip to Bukavu DRC.
During his trip he couldn’t find a mid-level, business class hotel in the downtown area. After several visiting the hotel options in the city and learning of the expected growth in business travel to Bukavu, Mr. Pierre LUMBI clearly recognized an opportunity that a business-class hotel would enjoy significant success in this area. Specifically, the local demographics, business demographics and competitive situation in the Bukavu location were so favorable to the success of this hotel idea that he knew it would work.
Problem faced by the company
The company had some issues by not having a website. A business’s online presence, regardless of industry, can have a massive impact on its success. In this day and age, some businesses still don’t realize that a majority of their customers will visit their website before making a purchase.
Here are some challenges the company faced by not having online presence: A poor customer relationshis, An impediment to reach wider audiences, Less chance of your brand being recognised, It’s much harder to get new customers, You will have fewer returning customers, You are less likely to have foreign customers.
What was the goal of the project?
My job was to developed the company’s name, logo and a website in order to help the business grow exponentially. The major goal of having a website is that it is accessible to anyone, anywhere, anytime. I’ve helped company brand to increase their search engine optimization so they can drive traffic to their website, increase brand awareness and grow the business
Domain Name, Site Security, Target Audience, Search Engine Optimization, New Functional Requirements and Content Management.
Final solution
By the end of the project the company was able to achieve its goals such as Brand Awareness, Generate More Leads, Increase Organic Traffic, Improve Customer Experience, 24/7 Online Presence, 24/7 Customer Support, Establish Credibility and Build Trust, Visibility, Marketing, Growth Opportunity.
We were able to help establishing an image as a brand by letting the website visitors know what the business represents and how it can help them. When anyone searches online about the company, they should be able to find the hotel website in the results. When they come on website, they should be informed about how your business can help them. This is the best and the most effective way to generate leads with a high chance of a conversion. The hotel begonias website is the best way any customer can get in touch, and possibly convert into a lead, generate additional revenue and significantly increase their sales.
